Comments on: The Email Newsletter: Is Low-Value Content Inevitable? http://www.professionalservicesmarketing.org/posts/the-email-newsletter-is-low-value-content-inevitable/ Strategies and tactics for turning professional services websites into business development tools. Fri, 21 Nov 2008 04:20:43 +0000 http://wordpress.org/?v=2.6 By: Grant Aldrich http://www.professionalservicesmarketing.org/posts/the-email-newsletter-is-low-value-content-inevitable/#comment-13 Grant Aldrich Thu, 11 Jan 2007 04:07:41 +0000 http://www.professionalservicemarketing.com/?p=10#comment-13 You're welcome, Ian! Grant You’re welcome, Ian!

Grant

]]> By: Ian Levy http://www.professionalservicesmarketing.org/posts/the-email-newsletter-is-low-value-content-inevitable/#comment-11 Ian Levy Mon, 04 Dec 2006 20:32:56 +0000 http://www.professionalservicemarketing.com/?p=10#comment-11 Grant, Excellent points.  I thought an email newsletter was a no-brainer us. However after two and a half years of struggling to produce quarterly newsletters, with limited resources and no measurable return, I had begun second guessing my decision. We have yet to receive one, ONE, response or comment relating to our newsletter. Your point about frequency driving down content value resonants most. As the one responsible for the newsletter in my firm, 'filler' has become my best friend. Our clients tend to be happiest when they have as little contact with us as possible and attempting to come up with content that will engage them is difficult, especially when trying to meet an arbitrary deadline. You have given me the reassurance to go with my gut and axe our newsletter. Thanks. Ian Grant,

Excellent points.  I thought an email newsletter was a no-brainer us. However after two and a half years of struggling to produce quarterly newsletters, with limited resources and no measurable return, I had begun second guessing my decision. We have yet to receive one, ONE, response or comment relating to our newsletter.

Your point about frequency driving down content value resonants most. As the one responsible for the newsletter in my firm, ‘filler’ has become my best friend. Our clients tend to be happiest when they have as little contact with us as possible and attempting to come up with content that will engage them is difficult, especially when trying to meet an arbitrary deadline.

You have given me the reassurance to go with my gut and axe our newsletter. Thanks.

Ian

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