The Blind Spot
I recently wrote an article for the Canadian Marketing Association called ‘The Blind Spot: How the disconnect between Website & CRM is costing your firm money’.
Here is a brief excerpt:
“Based on numerous client observations, we have found that the integration between the firm’s website and internal CRM database is a necessary component to marketing professional services online. By automating the transfer of prospect inquiries and information directly to the professional’s desktop, firms are able to provide the best level of service, reduce costs, and maximize the benefits from their marketing efforts.”
You can read the full article here. I look forward to hearing your individual thoughts on this, and how it is affecting your firm.
Grant
July 10th, 2007 at 3:03 pm
Your article raises a good point as we tend to think of websites more as a sign of “prestige” than as a tool helping to attain strategic business objectives.