New Upcoming Editorial
Just wanted to let everyone know that Brett and I have an upcoming op/ed piece that will appear next month in ComputerWorld. The title is called Data Detente: Managing Marketing’s Emergence into the IT Space.
It helps to identify future conflicts between IT and Marketing as the Marketing Department continues to grow and develop their own IT capabilities. The friction and turf-wars can be minimized by understanding where the conflicts are most likely to occur, and what kind of strategies can be employed to address the growing emergence.
Keep an eye out for it, and I will provide a link to the website once it has been posted.
Grant
November 16th, 2007 at 9:09 am
Thanks for getting at some of the ‘meat’ of marketing intelligence - we’ve all heard the usual stuff - but finally someone is talking about how to deal with the real issues!
April 1st, 2008 at 1:37 pm
Grant,
I work for a small non-profit organization in Santa Barbara, and we are hoping to promote a lecture series in the fall about the growing phenomenon of exclusively web-based services. it is still in its infancy so our focus is very general. I am looking for materials that can benefit my research, and give me a foundation to begin to specify my programming. I know that you have a bounty of knowledge, and perhaps, could offer suggestions.