Comments on: How Can We Provide Evidence of a Marketing Department’s Competence and Contribution to the Firm? http://www.professionalservicesmarketing.org/posts/evidence-of-marketing-competence/ Strategies and tactics for turning professional services websites into business development tools. Fri, 21 Nov 2008 03:33:36 +0000 http://wordpress.org/?v=2.6 By: Jen Crawford http://www.professionalservicesmarketing.org/posts/evidence-of-marketing-competence/#comment-14 Jen Crawford Tue, 16 Jan 2007 08:38:50 +0000 http://www.professionalservicemarketing.com/posts/evidence-of-marketing-competence/#comment-14 Hello Grant, You are right in how difficult it is to produce good copy for a website. My company specializes in executive search for the medical sector- So, I am sure you can imagine what obstacles we encounter preparing and approving copy. It's a quarterly procedure! After reading your points on determining the competence of the marketing department, I think one of the most important philosophies, is "Client Experience". I am very big in sharing the experiences of our past clients with new potential clients. During presentations, one of things that I have found is very effective is walking them through similar situations of where we have succeeded in filling client needs. Client statistics, testimonials, references, etc. I think everybody wants to answer the question "What will it be like working with them, once the contract has been signed?". By focusing on the client experience, I am able to build a foundational trust with the potential client that our competitors can't match. It is interesting how these are now the things that I too look for when we are qualifying vendors and contractors! On another note, I noticed that you will be in D.C. for the AAD. Maybe I will see you there! Jen Hello Grant,

You are right in how difficult it is to produce good copy for a website.

My company specializes in executive search for the medical sector- So, I am sure you can imagine what obstacles we encounter preparing and approving copy. It’s a quarterly procedure!

After reading your points on determining the competence of the marketing department, I think one of the most important philosophies, is “Client Experience”. I am very big in sharing the experiences of our past clients with new potential clients. During presentations, one of things that I have found is very effective is walking them through similar situations of where we have succeeded in filling client needs. Client statistics, testimonials, references, etc. I think everybody wants to answer the question “What will it be like working with them, once the contract has been signed?”. By focusing on the client experience, I am able to build a foundational trust with the potential client that our competitors can’t match.
It is interesting how these are now the things that I too look for when we are qualifying vendors and contractors!

On another note, I noticed that you will be in D.C. for the AAD. Maybe I will see you there!

Jen

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