Archive for December, 2006

The Email Newsletter: Is Low-Value Content Inevitable?

Friday, December 29th, 2006

The motivation behind an email newsletter is a positive thing.
It indicates a firm’s understanding that knowledge transfer is a key factor in selling professional services, newly acquired knowledge needs to be published regularly to continually add value, and that email is an effective tool to deliver this information to existing clients and prospects.
Yet, despite the [...]

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How Can We Provide Evidence of a Marketing Department’s Competence and Contribution to the Firm?

Friday, December 1st, 2006

Recently, I responded to a question on David Maister’s website (I would recommend that you read the post here.)
He called for his readers to present any evidence that has made a real difference in the marketing of a professional service firm, based on the contributions from a marketing expert or the firm’s marketing department.
David Maister [...]

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